Diesel has always been a very intensive brand. The image with the consumer differs significantly from that of other brands. Everything is pervaded by the spirit of the founder Renzo Rosso. The degree of identification with the label for employees as well as for customers is extraordinarily high. In this environment, the B-to-B communication must be presented at the same intensive level. For seven years this has been successful with Business News for the trading partners, which has now become indispensable. In addition, our exceptional invitations motivate exceptional customers to visit exceptional events and effectively reinforce the identification of multipliers, who are ultimately decisive for market success.