EXHIBITION | FachPack 2018
In times of digitalisation and the Internet of Things, the question arises whether the EPAL euro pallets can be used in the future not only as a load carrier, but also as an information carrier. This question will be answered in the new EPAL Enterprise Lab, which is being developed in cooperation between the Fraunhofer Institute, the European Pallet Association e.V. (EPAL) and the Gütegemeinschaft Paletten e.V. At FachPack, the new EPAL Enterprise Lab was completely integrated into the exhibition stand of Gütegemeinschaft Paletten e.V. On more than 100 square meters, we presented live how various data from pallets were retrieved and what the digitalisation of the world’s largest open pallet exchange pool might look like in the future.
EXHIBITION | FachPack 2018
9 exhibitors on 150 square meters. This task was to be solved for our customer HPE, the federal association for wood packaging, pallets and export packaging. In addition to a fair stand planning we had to take care of exhibit placements, graphic orientations and individual customer wishes. With the HPE exhibition stand at FachPack 2018 in Nuremberg, we succeeded increating a uniform overall concept that highlighted the sustainable material wood and the strengths of the individual co-exhibitors.
BRAND AMBASSADOR | Reinhold Messner
He was the first person to climb all fourteen eight thousand metre high mountains without bottled oxygen, and he has crossed the Antarctic, Greenland and the Gobi Desert. Reinhold Messner, extreme mountaineer, cross-border commuter and, since 2013, brand ambassador for the load carriers of the European Pallet Association e.V. (EPAL). No other personality embodies so many attributes of the EPAL world. Reinhold Messner stands for ecological thinking, resilience, quality and social responsibility. This strengthens awareness of the EPAL brand. In close cooperation with our customer, we successfully integrate Reinhold Messner into the association’s communications and coordinate event appearances and advertising campaigns.
ADVERTISING CAMPAGNE | 2018
A self-confident image is the most important prerequisite for successfully communicating with adverts in a B2B environment. The most important attributes of the product need to be understood even faster and even more intensely. With strong headlines and a recognisable campaign design, we were able to highlight the strengths of the EPAL system and communicate it, leaving a lasting impression, in the leading specialist and business media.
Dealerbook | 2018
How many bicycle products fit in a print catalogue? All of them! When we started in 2003 with the first catalogue for our customer Cosmic Sports, the total volume was still a manageable 84 pages. Today, there are 428 premium brands on 1,268 pages, divided by a clear brand register. 3,300 g bicycle bible with over 12,000 products in different colours and sizes. The whole thing is also available as an e-paper with interesting editorial content. 800 hours of work packed into 3 months. A project where the years of experience in customer-agency collaboration pays off every year.
Website | 2017
The European Pallet Association e.V. (EPAL) awards the licences for the production and repair of EPAL load carriers worldwide and organises the open load carrier exchange pool. Without EPAL load carriers, nothing in logistics would work and supermarket shelves would be empty. As the lead agency of EPAL, we are responsible for developing and designing international B2B measures. For example, under our project leadership in 2017, the EPAL international website was completely renewed and prepared for integration of national representative offices.
BRANCH DESIGN | 2017
Customer-oriented worlds of experience with needs-based product staging. These are the factors that make the success of a chain store in bicycle retailing. Since 2010, we have been planning the staging of our branches throughout Germany for our customer Lucky Bike, and we have supported the customer from the first building inspection through to the grand opening. Reinforced by Ambient Marketing, the lasting success of each opening is ensured.
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