With 500 million units in circulation, EPAL Euro pallet is the most widespread load carrier in Europe. Without EPAL Euro pallet, practically nothing would work in transport – all supermarket shelves would be empty overnight. EPAL, whose work as an association focuses on quality assurance and communication for the EPAL products has its work cut out. We sustainably established the association as a brand in its B-to-B target market to an unprecedented extent. Website, newsletter, trade fair appearances, give aways, direct marketing – international measures are the foundation for the current and future success of the licensed manufacturing and repair facilities.