The Dutch manufacturer of sports nutrition plans to conquer the German market. In order to achieve this goal as quickly as possible, we have developed the “maxim EXPERIENCE”. With “maxim Sports Nutrition” three sportsmen were supported for three months during competition preparation with a perfectly adapted nutrition package. The “maxim EXPERIENCE” was accompanied by many Facebook and Youtube activities as well as an advertising flyer and active public relations. The successes speak for themselves, maxim has won many new customers for its products and gained a successful foothold in the German market.