The Veldhoven Group with its brands Sandwich and Turnover is one of the most successful brands in the mid-range segment. Yet hardly any area is as strongly contested and subject to such great shifts. Every collection must be perfectly in vogue or set a fashion trend itself. In an environment that is extremely volatile in terms of taste, B-to-B marketing is particularly important. Every measure must be meticulously strategically designed and pursues only one objective: to deepen and expand the relationship with the specialist retailer multiplier and create new commercial ties. The success of the Veldhoven Group bears out our measures.