Impressions of the Aesthetic Journeys in Düsseldorf

Challenge

Our task was to successfully position AART HIT, Galderma's holistic treatment concept, on the market. We aimed to design an event that would not only communicate the effectiveness of the concept to practitioners, but also strengthen their confidence in the new techniques and promote direct implementation in practice.

Creative Idea

For the launch, we organized “Aesthetic Journeys” at the 5-star Hotel Kö59 in Düsseldorf. International experts performed live treatments that were broadcast directly to the plenum. Presentations, demonstrations and training material complemented the event, which was rounded off with the opportunity to network.

Impact

The participation of leading Aesthetic practitioners ensured the success of the event. Live demonstrations and educational material led to a significant increase in orders and strengthened Galderma's position in the field of holistic aesthetic treatments.