Eurobike 2023 - successful product showcase

Challenge

Eurobike is one of the leading events in the bicycle industry worldwide. Every year, it attracts thousands of visitors, including manufacturers, dealers and experts. The trade fair presents the latest innovations and trends in the bicycle sector, offers an ideal platform for networking and promotes international exchange. Its success is reflected not only in the impressive visitor numbers, but also in the sustainable promotion of cycling culture and innovation.

Creative Idea

To capture visitors' attention for our Cosmic Sports stand, we created a central point of attraction with interactive elements to see and touch as well as multi-sensory experiences. Through targeted branding and the integration of cutting-edge technology, we were able to showcase the Cosmic Sports brands and their products in a unique way. Visitors were actively invited to the booth, making it a vibrant hub for cycling enthusiasts that made a lasting impression.

Impact

In particular, the innovative design of the trade fair stand, which not only attracted attention but also created a lasting connection to the products on display, generated lively interest in the Cosmic Sports brands. This strengthened both brand awareness and positive feedback.