Impressions of the Alluzience® Experience Day in Zurich

Challenge

Following the successful product launch of the world's first liquid and ready-to-use botulinum toxin preparation on the Swiss market, an initial lively exchange of experience among specialists was to take place.

Creative Idea

An attractive live event at AURA Zurich attracted a large number of participants. Top-class speakers, an exciting supporting program with ballet and live music and a moderation by Zoe Torinesi were to make the program so interesting that the most important customers would include the event in their Saturday evening plans. The entire show took place in a visual and auditory simulated underwater world.

Impact

The underwater world we created in the Aura was filled to capacity. Great enthusiasm and long queues among the field staff showed the success of the event, whose networking dinner only came to an end shortly before midnight.