EPAL Deutschland – The green lung of FachPack

Challenge

FachPack 2022 - the leading trade show for the packaging and logistics industry in Nuremberg. Consumers are demanding the change to sustainability. Now is the time for a rethink. But how do you stand out in the midst of these dynamic logistics stands?

Creative Idea

We create a quiet retreat in the midst of the hustle and bustle of the trade fair at our customer's stand. With active anti-noise, the hustle and bustle of the trade fair is suppressed on the stand and exchanged for soothing and gentle sounds from nature. Interactive multimedia terminals provide information on all aspects of sustainability and the relationship to the EPAL euro pallet.

Impact

The green lung of FachPack achieved overwhelming crowds. Everyone wanted to take a quick breath and get to grips with the sustainability issues. By the way: The plants used were reused for office beautification after the trade show.