Social Media support for
EPAL Germany

Challenge

Social media is still comparatively unrepresented in the logistics industry, which often makes targeting specific audiences costly or inefficient. In order to avoid wasting financial resources unnecessarily, a precise and almost surgical approach is required to exert an effective influence on the logistics industry.

Creative Idea

We focus not only on sharing informative content about Epal Germany, but also on supporting the marketing of EPAL pallets with engaging content. A key approach is to create humorous and entertaining content to engage the target audience in an authentic way. Content is carefully aligned with ongoing campaigns to ensure a consistent brand presence. Our aim is to communicate the benefits of the client and their products, maintain proactive interaction with the community and ensure ongoing account management.

Impact

GPAL's creative content successfully increases visibility and media presence online. The humorous and informative posts constantly help to hold the attention of the target group and generate a positive response. Our proactive interaction and support leads to an increased online presence and results in rising follower numbers.