Demarcation card Epiduo® Forte vs. Duac

Challenge

Antibiotics are often used in the treatment of acne. This poses great risks for patients. This is because every use of antibiotics contributes to the build-up of resistance to the very same antibiotics. The aim is to increase the doctor's awareness of this problem and thus create the basis for the use of our customer's antibiotic-free preparation.

Creative Idea

As an eye-catcher, "The Hidden Danger" sensitizes doctors to the danger posed by multi-resistant germs. Because once patients develop resistance to antibiotics, this is practically an invitation for many germs. In the content, the dermatologist is scientifically convinced of the danger and persuaded to use the antibiotic-free Epiduo® Forte from our customer Galderma.

Impact

The aggressive communication of the message leads to a positive response from the medical profession and to a rethinking of previously common prescribing practices. The noticeable increase in sales of Epiduo® Forte and the critical questioning of the usual antibiotic therapy approaches proves our campaign right.