"More than one way" ad campaign

Challenge

The EPAL pallet is more than just a logistics tool - it stands for sustainability. Made from CO2-neutral wood, it protects the environment and promotes resource-saving reusable use. In this way, it combines efficiency with ecological responsibility for sustainable logistics.

Creative Idea

With the “More than one way” campaign, we are highlighting the EPAL Euro pallet as a sustainable reusable solution. We use digital and print media to spread the word about the benefits of exchange and repair. In this way, we reach our target groups in a targeted manner and promote environmentally friendly logistics practices.

Impact

The targeted placement in leading logistics media strengthened the image of the EPAL Euro pallet and increased awareness of its importance. This made its role as a sustainable reusable solution visible and promoted its appreciation