"More than one way" ad campaign

Challenge

Apart from the indispensable role of the EPAL pallet in goods logistics, the Euro pallet also supports the ecological responsibility of the industry through the use of wood as a natural material. With its CO2 neutrality, wood demonstrably makes an active contribution to sustainability. Overall, the EPAL Euro pallet therefore not only represents efficiency in logistics, but also a significant step towards more environmentally friendly and sustainable practices, especially in the context of reusable use.

Creative Idea

We launched an innovative campaign with the slogan "More than one way", emphasizing the versatility of the EPAL Euro pallet as an environmentally friendly reusable solution. A clever combination of digital and print media was used to spread the message. The campaign was designed and promoted in a target group-oriented manner and highlighted the advantages of reusable use by exchanging and repairing the EPAL Euro pallet.

Impact

Specific placements in highly frequented logistic titles proved to be the key to further improving the image of the EPAL Euro pallet. These precisely selected publications helped to raise awareness of the importance of this pallet. This strategic placement not only enabled broader visibility, but also a lasting impact that promoted the appreciation and use of the EPAL Euro pallet as a sustainable reusable solution.