EPAL Deutschland – Climate change or human change?


2022 - the warmest year in Germany since weather records began. The Antarctic ice sheet is melting at an increasing rate and global sea levels are rising. It's time for human change.

Creative Idea

To take responsibility or to hand over responsibility? The provocative hybrid campaign lets the visitor make an important decision right at the beginning. Two paths provide a possible insight into the future of our planet. To enable a direct comparison of both sides, there is always the option to reconsider one's path. Just like in reality.


The provocative communication stimulated a rethink and generated positive feedback, not only from the logistics industry. Several conversations were generated with rethinking new customers. The success of our campaign and the importance of the topic was underpinned with further measures.

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EPAL Deutschland


Branding, Visual Identity & Production


Mid 2022