Sculptra Launch

Challenge

The launch of the Sculptra biostimulator was an important milestone for our client in upgrading its aesthetics portfolio. They therefore needed to develop a cross-media campaign.

Creative Idea

As well as producing informative printed materials for doctors and patients, we wanted to engage the whole spectrum of digital market launch tools. Digital direct mail campaigns, coronavirus-compliant launch events, streamed live treatments and an extensive social media campaign were coordinated in detail.

Impact

Sculptra was one of the client’s most successful launches ever. Sales figures skyrocketed immediately. Many of the people who attended the numerous training events still speak of the campaign’s success today.