Challenge
Development of a brand identity that clearly differentiates VASER® from the competition and positions it in the B2B and B2C segments.
Creative Idea
Development of a comprehensive branding concept that positions VASER® as a pioneer in body contouring. The claim “Excellence in Liposuction” combined with the striking logo emphasizes the revolutionary approach of the technology. Effective 360-degree communication increases brand awareness and anchors VASER® deeply within the relevant set.
Impact
The new branding strengthened the recognition value of VASER® across all touchpoints - whether print, digital or live at events. As a result, the brand is now perceived both clearly and consistently across all channels and EMEA countries.
Client
Solta Medical
Service
Branding, Visual Identity & Production