Impressions of the Allergy Congress 2023 in Bonn

Challenge

Stallergenes Greer plays a prominent role in Germany as a leading company in the field of allergen-specific immunotherapy (AIT). With a focus on the development and delivery of innovative solutions for the treatment of allergies, Stallergenes Greer's reliability as a trusted partner for patients and healthcare professionals needs to be marketed sustainably. Our mission includes highlighting the company's ongoing research and commitment to advancing the understanding and treatment of allergic diseases in Germany.

Creative Idea

The German Allergy Congress was a great marketing opportunity for us. We provided the ideal platform to present innovative allergy treatment solutions to a broad specialist audience. With a striking eye-catcher, we embodied the symbolism of the cause of allergies and at the same time presented the solutions - the products from Stallergenes Greer. An inviting couch encouraged visitors to linger and subtly drew attention to the danger of mites. The stand was rounded off with rows of grasses and a luminous pixlip, so that visitors were also attracted to the stand from a distance.

Impact

The primary aim was not only to emphasize our customer's leading role in the industry, but also to present the latest research results and their medical application. This has the effect of consolidating the brand as a pioneer in allergy therapy, increasing visibility on the market and targeting buyers. Interactions at the stand enabled visitors to exchange ideas with experts and dive deeper into the solutions presented. As a result, congress guests not only left with valuable information, but also with confidence in Stallergenes Greer's expertise.