Challenge
transport logistic 2023 - The leading international trade fair is considered the leading platform for logistics, mobility, IT and supply chain management. The change towards green logistics is progressing rapidly and continues to be a top issue. In the hustle and bustle of the trade fair, it is important to stand out and set targeted impulses.
Creative Idea
With an open wooden construction, green side walls and natural materials, we created a calm atmosphere that literally invited visitors to immerse themselves in extensive discussions away from the hectic everyday life of the trade fair. The cooperation with the Bundesverband Holzpackmittel, Paletten, Exportverpackung e.V. (HPE) underlined the common vision of a future with CO2-neutral solutions for logistics and presented the pioneering solutions of sustainable load carriers of our customer EPAL.
Impact
Numerous visitors, interested discussions and new partnerships ensured a successful trade fair result. In cooperation with HPE, the importance of sustainable and first-class load carriers was focused and new partnerships were won for a common vision.
Client
EPAL Deutschland
Service
Branding, Visual Identity & Production
Season
Mid 2023