“Takes responsibility” ad campaign

Challenge

EPAL Euro pallet is the almost invisible backbone of international logistics chains. Many supermarket shelves would be empty without the EPAL Euro pallet. Furthermore, wood, as a carbon-neutral natural raw material, is ideal for taking ecological responsibility.

Creative Idea

We deployed a large-scale, “reverential” image campaign to highlight how important the EPAL Euro pallet is to all of us in an ecological context.

Impact

Running the campaign in popular logistics publications further improved the image of EPAL Euro pallet. People were made more aware of its importance, which helped to win back former customers.