Dealerbook | 2020
How many bicycle products fit in a print catalogue? All of them! When we started in 2003 with the first catalogue for our customer Cosmic Sports, the total volume was still a manageable 84 pages. Today, there are 37 premium brands on 1,411 pages, divided by a clear brand register. 3,700 g bicycle bible with over 12,000 products in different colours and sizes. 800 hours of work packed into 3 months. A project where the years of experience in customer-agency collaboration pays off every year.
EXHIBITION | FachPack 2019
Within the FachPack 2019 EPAL Germany presented the ecological advantages of the EPAL system and convinced with a sustainable exhibition concept. On 75 square meters the importance of the practiced EPAL reusable system was highlighted and the ecological focus of the wooden load carriers was emphasized. With an impressive wooden construction with the quality mark “EPAL in oval” and green moss walls, we have succeeded in strengthening the ecological footprint of EPAL.
EXHIBITION | FachPack 2019
Since the stand at the FachPack exhibition in 2018 met with great approval from our customer and the co-exhibitors, the exhibition concept was adopted and further developed in 2019. In the anniversary year of the federal association for wood packaging, pallets and export packaging, it was necessary to achieve a fair stand layout for 9 exhibitors on 150 square meters, taking into account all customer wishes, from exhibit planning to presentation options. The anniversary slogan was underlined by the elementary material wood and the consistent overall concept convinced all exhibitors.
BRAND AMBASSADOR | Reinhold Messner
He was the first person to climb all fourteen eight thousand metre high mountains without bottled oxygen, and he has crossed the Antarctic, Greenland and the Gobi Desert. Reinhold Messner, extreme mountaineer, cross-border commuter and, since 2013, brand ambassador for the load carriers of the European Pallet Association e.V. (EPAL). No other personality embodies so many attributes of the EPAL world. Reinhold Messner stands for ecological thinking, resilience, quality and social responsibility. This strengthens awareness of the EPAL brand. In close cooperation with our customer, we successfully integrate Reinhold Messner into the association’s communications and coordinate event appearances and advertising campaigns.
ADVERTISING CAMPAGNE | 2018
A self-confident image is the most important prerequisite for successfully communicating with adverts in a B2B environment. The most important attributes of the product need to be understood even faster and even more intensely. With strong headlines and a recognisable campaign design, we were able to highlight the strengths of the EPAL system and communicate it, leaving a lasting impression, in the leading specialist and business media.
Website | 2017
The European Pallet Association e.V. (EPAL) awards the licences for the production and repair of EPAL load carriers worldwide and organises the open load carrier exchange pool. Without EPAL load carriers, nothing in logistics would work and supermarket shelves would be empty. As the lead agency of EPAL, we are responsible for developing and designing international B2B measures. For example, under our project leadership in 2017, the EPAL international website was completely renewed and prepared for integration of national representative offices.
BRANCH DESIGN | 2017
Customer-oriented worlds of experience with needs-based product staging. These are the factors that make the success of a chain store in bicycle retailing. Since 2010, we have been planning the staging of our branches throughout Germany for our customer Lucky Bike, and we have supported the customer from the first building inspection through to the grand opening. Reinforced by Ambient Marketing, the lasting success of each opening is ensured.
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