Challenge
The restrictions of the pandemic made it obvious that a digital launch event for Alluzience would be needed to accompany the face-to-face event.
Creative Idea
We wanted to create a kind of television programme featuring presenters, high-calibre speakers and live broadcasts. The idea was to stream it live from a television studio on the date of the launch.
Impact
The live broadcast concept succeeded in inspiring doctors who still had reservations about face-to-face events at the time of the launch. The digital launch therefore made an important contribution to the successful market launch of Alluzience.
Client
Galderma Aesthetics
Service
Eventmanagement, Teilnehmermanagement, Speakerkoordination, Branding, Visual Identity
Season
Late 2021