Best of Me – The Galderma Aesthetics lifestyle magazine

Challenge

In the steadily growing aesthetics market, it is increasingly important to have strong branding and to maintain direct relationships with patients. The client, therefore, wanted to develop an appropriate medium.

Creative Idea

A regular customer magazine distributed via medical specialists stood out as the best way forward. An interesting mix of product information and related journalistic content gave the impression of an independent platform. Doctors’ needs were met by the option of customising certain pages. The client was delighted by our concept.

Impact

We formed a small editorial team and the first edition was an immediate and resounding success – it was out of print within a very short time. In subsequent editions, the option of customising editions for each practice was continuously improved.