Social media support for Galderma Aesthetics

Challenge

In a world dominated by big influencers like Kardashian & Co, reaching broad target groups is expensive and often ineffective. To succeed in the aesthetics space requires a strategy that targets the right audiences with surgical precision.

Creative Idea

The focus is on activating multipliers with a wide reach acting as opinion leaders for aesthetics. Content in its own channel is coordinated with B2B campaigns in order to reach the target group on high-reach profiles and promote dialog. Giveaway campaigns support the success of the channel.

Impact

Targeted communication and activation of potential customers led to growth of 200% and a tripling of followers within a year. The most important success: a sustained dialogue with the relevant target group.